Bruce Temkin is a Customer Experience analyst with Forrester Research. I was recently forwarded one of Bruce's articles on the importance of user experience and decided to check out his blog. I was really surprised by the wealthy of insight Bruce provides for free here on the blog - he has thoughts about preserving your business through recession, tips for management in customer experience environments, the importance of UX, and how to create innovative UX in any vertical.

I particularly enjoyed Bruce's "6 Laws of Customer Experience." He really hits the nail on the head, and clearly says things that I've sensed on just on the tip of everyone's tongue in this industry.

If you're involved in the RIA space at all, there's a good chance you've had to justify more than once the importance of rich clients and good user experience. Bruce's blog is ammunition for these battles. During the next few years, I expect most of the world to come around to the idea of User Experience, but in our current market there are still many companies who need convincing. Bruce's blog is an excellent resource for this type of conversation.

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