O’Reilly: Inside RIA

Get it out there! I know for a fact that developers are lazy people (myself included). I'd rather write 200 lines of code for some time-consuming task one time instead of writing 250 lines every single time.

So you've written your AIR application, now what? What does it take to create a successful AIR application? What is an identity and what does it have to do with AIR? And what steps do you need to take before releasing it? In part 3 of this series I'll share my ideas about my personal quest and lessons learned the hard way.

When you just developed your AIR application you are presented with one major, but not unsolvable problem: how to get exposure? The world’s strongest brands have not just customers or fans, but evangelists. Are you an evangelist for your own brand? Brand evangelists preach positively about their favourite brands, not just by buying or using that brands products, but by enthusiastically recommending them to others and/or to potential customers. In this episode I'll talk about what brand evangelists are and what they do, and how to gain trust from your users.

When you just developed your AIR application you are presented with one major, but not unsolvable problem: how to get exposure? Over the next four weeks I'll share my ideas about my personal quest and lessons learned the hard way.

Assuming you are a Flash Developer and create websites and/or RIAs for a living (or for fun), how would you make the switch from browser to desktop development? With this guide I will lead you through this process step by step. As a sample project we will create a drag and drop mp3 player. The reason why is it encompasses most of the AIR APIs and no matter what the size, these steps can be applied to any project. Everything is done within the Flash IDE.