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<title>InsideRIA</title>
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<id>tag:www.insideria.com,2008-01-28://34</id>
<updated>2009-09-11T18:17:39Z</updated>
<subtitle>InsideRIA.com is an online community developed by O’Reilly and sponsored by Adobe Systems Incorporated. Our goal is to create an invaluable resource for information on the ever-changing state of design and development of rich Internet applications (RIAs).</subtitle>
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<entry>
<title>Branding 101 for Developers - Part 4 of 4</title>
<link rel="alternate" type="text/html" href="http://www.insideria.com/2009/09/so-youve-written-your-air-appl-3.html" />
<id>tag:www.insideria.com,2009://34.37768</id>

<published>2009-09-10T15:00:00Z</published>
<updated>2009-09-11T18:17:39Z</updated>

<summary>Get it out there!
I know for a fact that developers are lazy people (myself included). I&apos;d rather write 200 lines of code for some time-consuming task one time instead of writing 250 lines every single time.</summary>
<author>
<name>Sidney de Koning</name>

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Get it out there!
I know for a fact that developers are lazy people (myself included). I&apos;d rather write 200 lines of code for some time-consuming task one time instead of writing 250 lines every single time.
</content>
</entry>

<entry>
<title>Branding 101 for Developers - Part 3 of 4</title>
<link rel="alternate" type="text/html" href="http://www.insideria.com/2009/09/so-youve-written-your-air-appl-2.html" />
<id>tag:www.insideria.com,2009://34.37767</id>

<published>2009-09-03T15:00:00Z</published>
<updated>2009-09-04T14:58:19Z</updated>

<summary>So you&apos;ve written your AIR application, now what? What does it take to create a successful AIR application? What is an identity and what does it have to do with AIR? And what steps do you need to take before releasing it? In part 3 of this series I&apos;ll share my ideas about my personal quest and lessons learned the hard way.</summary>
<author>
<name>Sidney de Koning</name>

</author>

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So you&apos;ve written your AIR application, now what? What does it take to create a successful AIR application? What is an identity and what does it have to do with AIR? And what steps do you need to take before releasing it? In part 3 of this series I&apos;ll share my ideas about my personal quest and lessons learned the hard way.
</content>
</entry>

<entry>
<title>Branding 101 for Developers - Part 2 of 4</title>
<link rel="alternate" type="text/html" href="http://www.insideria.com/2009/08/so-youve-written-your-air-appl-1.html" />
<id>tag:www.insideria.com,2009://34.37766</id>

<published>2009-08-27T15:00:00Z</published>
<updated>2009-08-31T11:32:28Z</updated>

<summary>When you just developed your AIR application you are presented with one major, but not unsolvable problem: how to get exposure?  The world&#8217;s strongest brands have not just customers or fans, but evangelists. Are you an evangelist for your own brand?  Brand evangelists preach positively about their favourite brands, not just by buying or using that brands products, but by enthusiastically recommending them to others and/or to potential customers.  In this episode I&apos;ll talk about what brand evangelists are and what they do, and how to gain trust from your users.</summary>
<author>
<name>Sidney de Koning</name>

</author>

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<content type="html" xml:lang="en" xml:base="http://www.insideria.com/">
When you just developed your AIR application you are presented with one major, but not unsolvable problem: how to get exposure?  The world&#8217;s strongest brands have not just customers or fans, but evangelists. Are you an evangelist for your own brand?  Brand evangelists preach positively about their favourite brands, not just by buying or using that brands products, but by enthusiastically recommending them to others and/or to potential customers.  In this episode I&apos;ll talk about what brand evangelists are and what they do, and how to gain trust from your users.
</content>
</entry>

<entry>
<title>Branding 101 for Developers - Part 1 of 4</title>
<link rel="alternate" type="text/html" href="http://www.insideria.com/2009/08/so-youve-written-your-air-appl.html" />
<id>tag:www.insideria.com,2009://34.37765</id>

<published>2009-08-21T05:00:00Z</published>
<updated>2009-08-27T17:37:12Z</updated>

<summary>When you just developed your AIR application you are presented with one major, but not unsolvable problem: how to get exposure? 
Over the next four weeks I&apos;ll share my ideas about my personal quest and lessons learned the hard way.</summary>
<author>
<name>Sidney de Koning</name>

</author>

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When you just developed your AIR application you are presented with one major, but not unsolvable problem: how to get exposure? 
Over the next four weeks I&apos;ll share my ideas about my personal quest and lessons learned the hard way.
</content>
</entry>

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